Is the Reply Guy the New Golden Rule of Social Media?
No matter which social media platform you use today, content is all about the replies made and the chitchat that results from those replies. You can call it engagement farming, but the reply guy is the feature that makes the algorithm love your content.
What is the Golden Standard of Social Media?
Social media's “golden standard” isn’t just one measure of success anymore. There are many ways to generate success on social platforms.
It’s a blend of tactics centered on making compelling, consistent, and valuable content that clicks with your audience, builds authentic relationships, and delivers real impact.
Remember the old days when using links meant driving traffic to your website? That’s no longer the case with the use of links in posts.
However, there are other ways of doing it in the new age of the reply guy and gal.
Why The Reply Guy Rules on Social
Almost all social media networks except Pinterest push their algorithms towards content without links. They want users to stay on their platforms longer.
Who can’t blame them? They are businesses trying to increase their profits for their shareholders, except those not public companies like X and Byte-Dance, owners of Tik-Tok.
Replies are the threads that keep people engaged on the platform. It’s not all bad; it helps people and businesses connect with people.
Relationships are formed from the reply guy or gal. If you only post and run off the platform, you’ll never meet that potential client or customer.
Reply Guys Rule on X and LinkedIn
You may notice on both X and LinkedIn that the reply features are the most active and significant way for a creator or business to make an impression on the platform.
It’s so popular that a new X (formerly Twitter) tool called Creator Buddy has a reply feature within the AI tool.
You can watch a video I created about this AI tool for X:
It may also become available for LinkedIn in the coming year. If you use both platforms, you will see they have many similarities regarding replies and engagement features.
Both platforms boost content with many comments or replies to the posts without links. Many users are getting creative and putting the links in the comment section.
Even social media tools, such as Buffer, Social Pilot, and others, are joining the bandwagon and adding that feature to their tools.
Where Else Can You Put Your Links?
You may wonder where else you can put your links on social media. Your profile is the prime real estate for your business or creator account.
Be sure to complete your social media profiles and add links where applicable. Today, Instagram allows up to 5 links in the profile section.
If you are a Premium Plus subscriber on X, you can use the expanded bio section to add links. You can also use thread-type posts to use the link at the bottom.
Get creative and find other ways to share your links on social media. Of course, you can always add ads along the way. I’ve found X to be the cheapest one and LinkedIn to be the most expensive.
Pinterest ads work well, and Facebook ads can be very complex. You may need a degree in rocket science for them to succeed.
Is The Golden Standard of Social Media Only Replies?
Replies are significant, but I suggest adding video as a second golden standard. Video is prevalent on all social platforms as it competes with YouTube, the world's biggest video platform.
Video is another great way for users to get to know you or your business. People love doing business with people they know and trust.
If they see you in the video, they will get to know you better than they would from your text posts.
Conclusion: Becoming The Reply Guy
If you haven’t replied to others on social media or left comments, it’s time to start. It’s the way the social networks are headed.
After all, it is called social media, and it’s about time we become social on these platforms. The time for lurking and scrolling is over.
