ChatGPT AI Writer: 6 Ways To Update & Repackage Old Content

Generative AI is no longer a new, trending toy everyone is excited about. It’s part of our lives. We all use one or more AI platforms (like ChatGPT, Perplexity, or Claudia) for problem-solving and productivity.

Google has been actively integrating AI into its search interfaces through features such as AI Overviews and AI Mode. AI is everywhere.

If you are not looking for ways to utilize AI technology in your blogging routine, you are losing lots of new opportunities to promote your blog with ChatGPT prompts.

While I am all for using AI for blogging productivity, I am not a fan of using it for actually writing content for my blog (or my clients’ blogs). My perspective on that is pretty straightforward: Using AI to generate content adds nothing new to the web.

It is simply repurposing someone else’s content, and Google understands this, too.

Technology For Blogging

Note that I am talking about creative or expert-driven blogging here. I do believe there’s a place for AI-generated copy for ecommerce inventory descriptions, social media captions, or large database-driven sites.

But blogging is all about expressing your unique expertise or creativity (or that of your team). And you cannot be unique by generating AI content.

However, there’s a massive potential in using AI to improve your current blog content, especially when it comes to old content that has started losing its organic search visibility and isn’t shared as much because it went deep down the blog’s archive.

Here’s how you can utilize generative AI to update and repurpose your old content:

1. Ask ChatGPT or Gemini AI How Your Old Article Can Be Improved

ChatGPT AI is great for text analysis. Moreover, it uses AI technology, which is most likely a driving force behind Google’s algorithm itself.

Using it to analyze and improve your content (especially if it’s an article losing rankings) is a good way to learn to think like Google, i.e., look at your content as Google is looking at it.

So, any time you see one of your articles losing rankings, copy-paste the content and ask ChatGPT:

How can I make this article and more helpful for someone searching for [KEYWORD]

(Add your target keyword here for more SEO-driven analysis. You can also use my own custom SEO GPT for this task.)

For my article, ChatGPT suggested adding a checklist and examples. And it even created the checklist for me:

This is where I can follow up with follow-up prompts from an AI writer:

• How would you improve the introduction and the conclusion?
• Break this article into sections based on the segmentation you suggested
• Generate pros and cons for each platform
• Create an FAQ section based on my content

Here’s a pretty unbelievably great comparison section the tool generated using its AI magic:

You can (edit and) add every section as AI ChatGPT writing as it generates it without changing your content. ChatGPT will be repurposing your content, not someone else’s, so it will still rely on your research, experience, and/or expertise.

Not only does it make your content more helpful for people, but it is also a great AI Optimization method, allowing you to create sections of content that are easy for AI retrieval.

For creating optimized FAQ sections, make sure to use some question research tools. This will help you optimize your updated content for terms you previously missed:

2. Collect Expert Quotes and Ask ChatGPT To Create Content Around Those

If your old article relied on trends and stats, that is something that may be pretty outdated. While I still do my research online (ChatGPT and other generative AI tools have pretty outdated knowledge bases), one trick to update old content with new insights is to ask for niche experts’ input.

This is also a great influencer relationship-building tactic, as well as a promotion trick (those participating influencers will likely share your updated content featuring them).

Once you collect those quotes, copy-paste them into ChatGPT (together with the influencers’ names and Twitter handles) and ask it to write a few sentences introducing each insight:

This is the quote from NAME @twitterhandle that I am going to add to my article. Please create an engaging intro to lead into the quote. The intro should be a value-add to my article: “TEXT”

This is the content you can instantly copy-paste to make your article more up-to-date.

You can also generate tweetable quotes using ChatGPT to encourage your readers to share and tag each insight on Twitter. My prompt was:

Turn this article into tweetable quotes, tagging the mentioned CRM solution with the official Twitter/X profile.

Here’s the incredible result (I would have been writing these for hours, searching for those X profiles, using hashtags and emojis):

3. Prompt the ChatGPT AI to Turn Your Old Article Into a Video/Podcast Script

Creating a video to embed into your old article is a great value add, and it is much more doable these days, as you don’t have any fancy software. Depending on the content of your article, this could be a screencast, a quick animation, or even a photo slideshow (for travel blogs, for example).

All you need is a video script to create a voiceover, and that’s where ChatGPT can be a great help. Simply use the following prompt:

This is my article “TEXT”. Create a script I can use as a voiceover for my video based on this content.

4. Add Takeaways and Table Summaries to Your Content

Summarizing content has one great SEO benefit: It gives Google more on-page content to generate concise search snippets. It can help you get featured more. You can ask ChatGPT to summarize your content in several ways:

• Create a conclusion
• Generate takeaways
• Create a summary or comparison table

Quick tip: To summarize content, try Claude.ai, which creates better summaries, in my experience.

Once you update your old content with your research and the help of ChatGPT, you may want to give it new life by syndicating it on a few platforms for more exposure. I like using these:

While SEO is a great traffic source, maintaining an active presence on long-form publishing platforms is a great way to create more traffic sources which is always a good idea. On Medium, you can add a canonical tag pointing to your URL to point Google to the original source of content (and direct all signals there).

On LinkedIn, there’s no such option, so to avoid any cross-site duplicate content issues, use ChatGPT AI to write the content.

Use the following prompt:

Here’s my article “TEXT”. Generate unique content using its data and key points I can use on LinkedIn. Create a CTA to point to my original article. Word it the way people want to click the link to read the original.

6. Generate Social Media Posts with AI Writer to Promote Content on Social Media

Finally, with ChatGPT you don’t need to write social media posts from scratch. Use ChatGPT artificial intelligence to:

ChatGPT will automatically create hashtags and include emojis, so you don’t have to spend time writing those

Cross-channel marketing is important for capturing more brand awareness opportunities and leaving a well-defined digital footprint. ChatGPT can make this task much more productive!

AI ChatGPT Writing Tools: Takeaways

See what I did?

As generative AI develops further, there will be more and more ways to utilize it for your content strategy. Keep an eye on the new technology and instead of feeling threatened by it, find ways to embrace it.

Have you used ChatGPT for any of these reasons? I’d love to hear about your experiences with it in the comments below.

Originally published at https://inspiretothrive.com on June 18, 2025.