How to increase average order value on Shopify: a practical guide (using autoShipBar)

If you’re looking to increase average order value on your Shopify store, you’ve come to the right place. This guide is designed for Shopify merchants who want to boost their sales by encouraging customers to spend more per transaction. We’ll explore practical strategies, including how the autoShipBar can help you achieve this goal. By the end, you’ll have actionable insights to elevate your business.

• Understand why increasing average order value is essential.
• Discover what to look for in an effective solution.
• Learn how to set up autoShipBar for maximum impact.
• Get tips on copywriting and avoiding common mistakes.

Why increase average order value works (and where it doesn’t)

Increasing average order value (AOV) is a strategy that can significantly impact your bottom line. When customers add more items to their carts, you can boost revenue without needing to attract more traffic. This approach works particularly well when customers are already engaged with your brand and feel confident in their purchasing decision.

However, there are situations where this strategy may not be as effective. For instance, if your pricing is too high or if customers feel overwhelmed by choices, they may abandon their carts instead of adding more items. It’s important to find the right balance between encouraging larger purchases and maintaining a seamless shopping experience.

What to look for in an app for increase average order value

• Free shipping progress bar functionality.
• Real-time updates reflecting cart changes.
• Customizable messages for various cart states.
• Compatibility with your current Shopify theme.

A simple setup that matches your cart (drawer vs page)

When implementing an app like autoShipBar, consider how it will fit into your existing cart layout. Whether you use a drawer or a full page for your cart can affect visibility and usability.

With autoShipBar, you can easily integrate a free shipping progress bar that matches your store’s design. This bar updates in real-time as customers add items, showing them exactly how much more they need to spend to qualify for free shipping. This not only encourages larger purchases but also enhances the overall shopping experience.

Copywriting tips for the bar (empty, progress, success states)

The messaging on your free shipping progress bar can make a significant difference in how customers perceive their shopping experience. Here are some tips for effective copywriting:

• Empty State: Use a friendly prompt like “Add $X more for free shipping!” This encourages customers to add more items without sounding pushy.
• Progress State: Keep it positive and motivational, such as “You’re only $Y away from free shipping!” This creates a sense of urgency and achievement.
• Success State: Celebrate the win with a message like “Congratulations! You’ve unlocked free shipping!” This reinforces positive feelings about their purchase.

Common mistakes (annoying placement, wrong thresholds, mobile clutter)

Even with the best intentions, it’s easy to make mistakes when trying to increase average order value. Here are common pitfalls to avoid:

• Poor Placement: If the progress bar is too small or hidden, customers may not notice it. Ensure it’s prominently displayed in the cart or storefront.
• Incorrect Thresholds: Setting the free shipping threshold too high can deter customers. Analyze your sales data to find a sweet spot that encourages larger carts without being unrealistic.
• Mobile Clutter: On mobile devices, screen space is limited. Ensure the progress bar is mobile-friendly and doesn’t clutter the user experience.

Setup checklist

• Install the autoShipBar app from the Shopify App Store.
• Customize the appearance to match your store’s branding.
• Set an appropriate free shipping threshold based on your average order value.
• Write engaging copy for empty, progress, and success states.
• Test the progress bar on both desktop and mobile devices.
• Monitor customer feedback and adjust settings as needed.

FAQ

What is average order value?

Average order value (AOV) is the average amount spent by customers per transaction in your store. It is calculated by dividing total revenue by the number of orders.

How can I calculate my store’s average order value?

To calculate your AOV, take your total revenue for a specific period and divide it by the number of orders placed during that same period.

Why is increasing average order value important?

Increasing AOV can boost your overall revenue without the need to acquire more customers. It’s often more cost-effective to sell more to existing customers than to attract new ones.

How does autoShipBar help with average order value?

autoShipBar displays a free shipping progress bar that encourages customers to add more items to their carts by showing them how close they are to qualifying for free shipping.

Can I customize the messages on the progress bar?

Yes, autoShipBar allows you to customize the messages displayed for empty, progress, and success states to match your brand voice.

Is autoShipBar free to use?

Yes, autoShipBar is completely free, making it an excellent option for Shopify merchants looking to increase average order value.

What are some other strategies to increase average order value?

Other strategies include bundling products, offering discounts for larger purchases, and implementing upsell or cross-sell features on product pages.

In conclusion, increasing average order value on Shopify can be a game-changer for your business. By leveraging tools like autoShipBar, you can create a more engaging shopping experience that encourages larger purchases while providing clear, real-time updates to your customers. So why not give it a try? Your bottom line will thank you!

Want to try it? Take a look at autoShipBar on the Shopify App Store.